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028 | Finding Your Audience Starts with Finding Yourself

If your marketing feels flat, your message feels forced, or your ideal clients keep ghosting you—it might not be your funnel. It might be your frequency.

In this episode, we dismantle the myth that market research and client avatars are the starting point for great marketing. Instead, we dive deep into the real foundation of magnetic messaging: self-discovery.

Through a blend of emotional intelligence, business strategy, and universal law, Dr. Denaige McDonnell explores how identity, energy, and alignment shape not only your brand—but the clients you attract. You’ll hear raw stories, powerful metaphors, and a new way to look at marketing that starts with the question:

Who am I really building this for?

We’ll explore:

  • Why starting with your audience often leads to burnout
  • How building a business on a borrowed identity creates internal friction
  • The role of emotional intelligence in business strategy
  • What it really means to find your “ideal” client
  • How Laws of Attraction and vibrational marketing impact who shows up in your business
  • 10 powerful self-reflection questions to clarify your identity before you build another funnel
  • What it looks like to move from performance to resonance in your brand and business

Whether you're pivoting from corporate, launching a new brand, or trying to rediscover your voice—this episode will reconnect you to the real reason your work matters.

Episode Highlights:

  • [02:00] The myth of “market first” and why client avatars don’t work without clarity
  • [10:00] Identity before strategy: why your brand should reflect your real rhythm
  • [18:00] Your ideal client mirrors your ideal self (and how misalignment sneaks in)
  • [25:00] The Laws of Attraction and why your energy is your marketing
  • [32:00] Dr. Denaige’s personal story of building a brand that didn’t resonate—and what changed everything
  • [38:00] Final reflection: your business isn’t just a brand—it’s a mirror

 Free Resource:

5 Ways to Clarify Your Identity Before You Market Your Offer

Start building a brand that feels like home—and attracts the clients who belong there.
👉 Get it at equistry.com

Connect & Learn More:

Ready to Stop Performing and Start Resonating?

This episode is your permission slip to stop chasing and start attracting.
Because the clients you’re meant to serve?
They’re already looking for someone like you.
Your job is to show up as yourself—clearly, confidently, and aligned.