020 | Principles Before Profits: Business Building with Keith McDonnell, The Honey-Do Crew

In this episode of Emotional Organization, Denaige McDonnell interviews her husband, Keith McDonnell, about his journey into entrepreneurship. They discuss the importance of emotional intelligence in leadership, the role of community and culture in business, and how Keith is navigating the transition from corporate life to hands-on entrepreneurship in a new province. The conversation highlights the significance of building trust in a new market, identifying service needs, and the impact of family legacy on business values. In this conversation, Keith shares his journey as a solopreneur, emphasizing the importance of competence, customer experience, and building a positive culture in his new business. He discusses the challenges of wearing multiple hats, managing time effectively, and the need for self-care while navigating the complexities of entrepreneurship. Keith also offers valuable advice for aspiring entrepreneurs, highlighting the importance of learning from corporate experiences and the necessity of prioritizing tasks to avoid overwhelm.

00:00 Navigating the Messy Side of Leadership

03:05 Keith's Entrepreneurial Journey

05:58 The Importance of Community and Culture

09:12 Building Trust in a New Market

12:04 Identifying Market Needs and Services

14:49 The Role of Family Legacy in Business

17:56 Transitioning from Corporate to Hands-On Entrepreneurship

21:11 The Value of Relationships in Rural Business

24:00 Deciding on Services to Offer

27:12 Avoiding the Pitfalls of Overextension

30:00 Conclusion and Future Aspirations

41:20 Building a Business with Intent

54:21 Wearing Many Hats as a Solopreneur

01:07:07 Finding Balance and Fueling Yourself

01:09:48 Advice for Aspiring Entrepreneurs