BRAND & IDENTITY
You've been everything for everyone else—but now you're not sure who you are in your own business.
In corporate, it was easy to define yourself by your role, your team, your results.
You knew the game, and you played it well. But now that you’re building something of your own, that structure is gone—and so is the certainty.
Your voice feels quieter. Your vision, blurrier. You’re not lost—you’re just outside the old lines.
This isn’t about starting from scratch.
You’ve led teams. You’ve built brands. You’ve made high-stakes decisions and communicated with confidence. You know how to lead—now it’s time to lead with you.

What does it take to build a brand that feels like you?
This work isn’t about flashy fonts or clever taglines. It’s about remembering who you are, then choosing how to show up in your business—with clarity, consistency, and confidence. To reconnect with your true identity, you need to do three things.
→ Reclaim your foundation
You’ve outgrown the version of yourself that fit corporate life. To build something aligned, you have to re-root in your real values, priorities, and personal truth. This isn’t just mindset—it’s structural. And, its where the real work begins.
→ Rediscover your voice.
Years of adapting your tone to fit clients, teams, and expectations has blurred your own message. Now’s the time to ask: What am I really here to say? And how do I say it in a way that feels powerful—and mine?
→ Create a truthful identity.
A real brand isn’t a costume. It’s a mirror. It reflects the full spectrum of your vision, your values, your vibe. This is where visuals, voice, and energy come together—and where your business finally starts to feel like home.
WHEN YOU'RE IN THE EQUISTRY ECOSYSTEM, EVERYTHING STARTS TO ALIGN.
Reconnect with the truth of who you are.
At Equistry, we help you remember your core values, uncover your unique voice, and define a visual identity that feels like home. Your personal brand isn’t something you invent—it’s something you reclaim. Something that reflects your lived experience, your rhythm, and the way you move through the world.
This is the work of coming back to yourself—on purpose. Not just polished. Not just professional. True.
Because when your business feels like you, it works like you.
And that’s when the magic happens.
Focused & Fierce
3 Sessions | One Area of Focus
One area. Deep dive. Real traction.
These sessions provide a targeted experience to help you move through a specific challenge or decision point—whether it’s refining your message, aligning your systems, or clarifying your offer.
You’ll get deep insight, clear strategy, and practical next steps that actually stick.
This is ideal if you know what’s off in your business approach and you just need some support to move through it.
→ Investment: $599.99CAD
All-in & Aligned
11 Session | Multi-Area Deep Dive
For the woman ready to do the damn thing.
This is a full-spectrum strategic partnership. We’ll work across your business from the inside out: brand, structure, messaging, mindset, execution, and momentum. Whether you’re starting fresh or scaling with soul, this package is designed to help you build something lasting, liberating, and deeply aligned.
You’re not here to burn out. You’re here to lead with clarity, confidence, and calm. And this is how we make it happen—together.
→ Investment: $1,999.99 CAD
Ready to stop second-guessing and start building a brand that actually feels like you?
The Logo to Launch Workshop gives you everything you need to get clear on your voice, values, and vision—so you can show up with confidence and lead your business like only you can.
Register for the Workshop!Not Ready Yet? Explore More!
Not sure if brand & identity is your biggest gap? Explore the other elements of the Equistry ecosystem.
Define who you are.
Build a business that reflects your values, voice, and vision.
→ Explore Brand & Identity




