Meet Dr. Denaige McDonnell
FOUNDER OF EQUISTRY INC. | STRATEGIST. CREATIVE. FIRESTARTER.
A Little About Me
I've lived a thousand lives in one body. From oil rigs to boardrooms. From emergency surgeries to stage lights. From being the first woman on site to becoming the woman who built her own. My journey isn’t polished—it’s forged.
I’m not just here to coach you—I've lived the questions you're asking now.
I’ve worked in industries where I didn’t belong—and proved I could lead in all of them. I’ve held executive roles in Fortune 100 companies and packed pipe in steel-toed boots. I’ve earned a doctorate in management, specializing in leadership, decision-making, and emotional intelligence, all while recovering from over 20 surgeries. I’ve led in multi-billion-dollar projects and rebuilt my life after chronic illness, reproductive trauma, and more reinventions than I can count.
I didn’t just study systems—I lived them. I had to. Because nothing about my path was easy.
But it taught me how to lead—through uncertainty, through reinvention, through the kind of pressure that forces you to get crystal clear about what matters.
That’s why I teach business development differently. My approach blends emotional intelligence with risk-based thinking to help you make better decisions—not just as a founder, but as the CEO of a business built to last. I guide you through the full cycle—from brand identity to execution to continuous improvement—using systems that feel good and strategies that actually stick.
I’ve learned how to get back up when life knocks you flat. How to hear your own voice after years of silencing it to survive. How to lead yourself when no one’s coming to save you. And how to keep building—even when it’s hard, even when it’s messy, even when it’s terrifying.
That’s the energy behind every Equistry strategy, every aligned decision, every bold rebuild.
→ Work With MeMY MOTIVATION COMES FROM YOU
Because I know what it’s like to fade into roles that aren’t yours. To succeed in environments that don’t support you. To shrink so you can stay safe—and then wake up wondering if it’s too late to be seen again.
Spoiler: it’s not.
My mission is to help women who’ve done the work step into businesses they love to lead. To turn everything they’ve survived, achieved, and dreamed into something sustainable and soul-aligned.
You already have the skills. What you need is clarity, rhythm, and support that feels like it was made for you.
I'm Not Just a Coach, Expert, or Advisor .
I’m the woman who walks beside you while you rewrite everything—your business, your identity, your story.
When we work together, I become your mirror, your momentum, and your reminder that you’re meant for more. No, I'm not a therapist. I'm a business dominatrix, an attentive accountability partner,
These six archetypes are more than titles—they're the roles I've lived, the lessons I've earned, and the energy I bring to our work together. If you're wondering what it's like to be in my orbit—this is it.
The Systems Strategist
I see what’s stuck—and I know how to move it.
I don’t just make plans. I design ecosystems that work with your rhythm, your values, and your brain. I find the gaps, the redundancies, the friction points—and I build smarter structures to amplify your results.
The Alignment Hunter
I track what makes you feel right—then build your business around it.
You don’t need to grind harder. You need to get clearer. I help you find your true priorities and build systems that reflect them. Because when everything works together, effort turns into impact—and peace.
The Legacy Activator
I'm not just here to help you grow—I'm here to help you matter.
You’re not building just for today. You’re building a business that reflects your values, changes lives, and leaves something behind. I hold the big picture with you—and help you lead toward it, every step of the way.
The Boundary Holder
I teach you how to stop running from your own decisions.
When everything feels important, it’s easy to say yes to the wrong things—and outrun your own needs. I help you slow down, cut the noise, and lead from clarity. Because real leadership means holding boundaries, not burning out.
The Momentum Maker
I help you move through the cringe into creation.
Execution takes more than a to-do list—it takes courage. I help you find the inner strength to move through resistance, trust your instincts, and take bold, messy action that builds real momentum. We don’t wait for confidence. We create it.
The Signal Finder
I help you find the words that actually resonate.
You don’t need to shout louder—you need to tune in. Together, we uncover the message only you can deliver and shape it to connect deeply with the people who need it most. When your words are aligned, they don’t just land—they lead.
Logo to Launch Workshop
Ready to stop spinning your wheels and start building real traction?
The Logo to Launch Workshop gives you the clarity, structure, and strategic direction you need to finally move forward—with a business that fits you. This is where your scattered ideas become a streamlined plan. Where vision turns into decisions—and decisions into momentum. If you’re ready to stop second-guessing and start building, this is your next move.
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